We help parents spend less time, money and energy on creating a better social environment for their kids.
In 2009 Moroz’s family (Gene, Lana and Daniel) moved from the Ukraine to San Francisco. Gene and Lana had their first kid in 2011 and that is when Kiddoyo’s seed was planted. All of us were raised in an environment where parents told us to “just go and play outside”, so essentially we were having “continuous playdates” all day long (or after school). We instantly felt that in U.S. in modern-day society this phenomenon was sadly disappearing.
Being a parent is a beautiful, thrilling experience but it does come with a few catches and no one tells you about them. Parenting consumes you 24/7. Babysitters are a great way to get some “me time” but they can cost quite a lot. In addition to this, your kids do not get the same kind of experience they do when playing with their peers (there are plenty of articles supporting this claim). The most convenient solution is to ask neighbours for help (preferably with kids of the same age. But how? How do we make sure that the “babysitting” is distributed fairly amongst its members? Well, the obvious source of inspiration is a babysitting co-op.
The babysitting co-op is a brilliant idea, created by a super parent. However, over the years it has developed many flaws that has made them less efficient, namely that the “babysitting” tracking system is very complex, and there are thousands of these co-ops that are not connected into one coherent network. But the most important flaw (that partly caused the “meltdown” of the Capitol Babysitting Coop) is that these co-ops are closed “environments” and their internal “currency” is not “tied” to a real-world currency. Fortunately, we were always quite interested in “marketplace” models. Even more so – our previous company was about building a custom royalty-split platform. We used our knowledge and skills to build a first ever marketplace where parents can BUY and SELL Play Hours, therefore converting their time into money, and vice versa.